Custom Webinars
An industry standard, webinars allow you to define a market position, build leadership around a market theme and educate large groups of industry professionals on a specific topic. Attendees often use webinars to validate and confirm interest or action on a specific topic. Natural Products Insider and Food and Beverage Insider deliver custom live webinars to best meet audience preference, allowing you to showcase your industry expertise to an interested, engaged audience. Live webinars include moderated Q&A sessions with the audience.
With the support of NPI or FBI content marketing director, topic, format and speakers will be defined. NPI/FBI content marketing director provides leadership and hosting for custom webinars.
Program Details
- 3-touch email campaign to relevant audience members.
- Promotional ad placed on Natural Products Insider.
- Social media promotion of webinar (LinkedIn) via NPI or FBI brand.
- All pre-reg leads that have given consent for 3rd party share per Informa data privacy policies will be sent within 24 hours of live webinar.
- All on-demand leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided weekly as they become available.
- A performance marketing report will be provided at the end of the program.
Price: $12,000
Program Details
- 2-touch email campaign to relevant audience members.
- Promotional ad placed on Food & Beverage Insider website.
- Social media promotion via X(Twitter), LinkedIn.
- All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided weekly as they become available.
- A performance marketing report will be provided at the end of the program.
Price: $10,000
Pre-Recorded Live Webinar
Program Details
- Pre-recorded elements are scheduled, recorded, and edited by the Informa team with final sponsor approval.
- Pre-recorded portions are broadcast via Informa videography for a seamless audience experience.
- 3-touch email campaign to relevant audience members.
- Promotional ad placed on Food & Beverage Insider website.
- Social media promotion via X(Twitter), LinkedIn.
- All pre-reg leads that have given consent for 3rd party share per Informa data privacy policies will be sent within 24 hours of live webinar.
- All on-demand leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided weekly as they become available.
- A performance marketing report will be provided at the end of the program.
Price: $15,000
Add-On: Content Multiplier
Program Details
- Design, campaign marketing/reporting, program management, summary content development.
- Lead generation is not included.
If lead generation is a requirement, a content syndication program should be added to the campaign for an additional price. Lead volume is subject to filter requirements and Informa brand’s capabilities. - 2 touch email campaign
- Promotional ad placed on Food & Beverage Insider website.
- Social media promotion via X(Twitter), LinkedIn.
- A performance marketing report will be provided at the end of the program
- Video asset provided to client
- Website URL
Price: $15,000
Enhance Your Webinar Experience with the Content Multiplier
