eGuides
Co-branded digital reports explore hot topics and categories relevant to your business. Partnering with Informa content marketing and design teams, leveraging Natural Products Insider or Food Beverage Insider subject matter expertise, NBJ and Next data and Insights market intelligence, eGuides are designed to dig deep into a subject and illuminate subject matter excellence and expertise. Promoted to our manufacturers trade via designated email and social media campaigns, company logo and identity are incorporated throughout the content.
eGuides are fully designed longer form narrative reports, approximately 5000 words, gated. Sponsors are delivered leads and a performance marketing report, and eGuides can be leveraged by sponsors for re-use after the completion of the marketing campaign.
Past Examples
Program Details
- Company logo on landing page
- 2-touch email campaign to relevant audience members
- Promotional ad placed on Food & Beverage Insider
- Social media promotion via Twitter and LinkedIn
- All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided weekly as they become available
- A performance marketing report will be provided at the end of the program
- Final digital asset provided to client for own use – social media, website collateral, show distribution, etc.
- Custom program will go through an approval process
