FastChat
FastChat interviews strike the balance between shifting customer needs and agile marketing solutions and leveraging the power of video to create deeper connections with prospective customers. FastChat interviews are quick hitting, informative videos, framed as an engaging conversation. The educational format features a high-level conversation on relevant and timely industry topics, enabling sponsor to position their brand as thought leader with a highly receptive audience looking to stay informed on their industry and improve business efficiency.
Program Details
Program Objective:
- Thought Leadership
- Brand Awareness
- Audience Engagement
- Client Content Creation
Requirements to create asset:
- Company logo
- Company message: summary, value proposition, call to action (up to 250 words in length)
- Company destination URL for click-through to client site
- Company representative to participate in video
- Company speaker name and title (optional: social handles, email)
- Confirmed date for video interview
- Optional: up to three sponsor-supplied assets (i.e., white paper, research, video, etc.)
- Up to 3 related assets for inclusion on landing page (i.e. white papers, videos, blogs, etc.)
- Approval of interview questions
- Production turnaround: 6 weeks, provided the client’s responses are timely.
Program Deliverables:
- 2 -touch email campaign to target audience
- Promotional ad placed on the Food & Beverage Insider website
- Social media promotion via X (Twitter) and LinkedIn
- Video asset/s provided to client
- Website URL
- A performance marketing report will be provided at the end of the program
- Program duration: 60 days
