Elevate, Educate, Communicate.
Inside Organic is designed to unite companies with USDA certified organic products and ingredients to develop a collective, clear communication and education program that supports organic. The $63 billion organic industry has faced many challenges over the years, including a lack of consumer awareness and confusion over what USDA-certified organic really means.
In 2023, Inside Organic will build on the work and custom research that was done in 2022 and continue to use a range of content platforms to proactively help ingredient companies, manufacturers, brands and retailers elevate and expand the story of organic. Acting as a unifying megaphone to help increase organic awareness and education, this program will help companies across the supply chain identify the organic communication strategies that are working, the messages that could be further elevated and where new messaging opportunities lie.
Inside Organic provides an opportunity to grow organic as an industry and a lifestyle.