Key Takeaways
Key Takeaways capture the central themes from a live webinar, research report, or event and breathes new life into the content by framing it through a visual, interactive experience. This not only enhances ROI for marketers by extending the shelf life of their content, it expands their reach to a broader audience by making the content more accessible.
Program Details
Program Objective:
- Asset Generation / Expand Asset Library
- Audience Engagement
- Brand Awareness
- Brand Recognition
- Content Amplification
- Thought Leadership
Requirements to create asset:
- Company logo
- Company destination URL for click-thru to client site
- Company social media links
- Company message (150 words): summary, call to action, etc.
- Speaker, presenter, or author name, title, photo, with option to include social media links or email
- Client may include up to 3 related assets (i.e. White Papers, Videos, Blogs, etc.)
- Ideal formats for a Key Takeaway include webinars, research document, white paper, analyst document, event keynote speech, event roundtable, event workshop; white paper
- Ideal video length: 30 – 90 minutes
- Production turnaround: With existing webinar or document – 6 weeks, provided the client’s responses are timely.
Program Deliverables:
- Digital Asset (custom microsite URL)
- Download takeaways embedded within microsite
- 2 -touch email campaign to target audience
- Social media promotion of call-out via X (Twitter) and LinkedIn with a link to client website
- Promotional ad placed on the Food & Beverage Insider website
- A performance marketing report will be provided at the end of the program
- Page Views by sections/takeaways
- Unique Views by sections/takeaways
- Clicks and Click-through Rate (CTR) on web links
- Clicks to source asset: Webinar, Research, or Live Event
- Clicks to client website
- If applicable: Video Plays, Total/Average Video Play Duration
- Program duration: 60 days
