Premier Content Partnership Programs
This custom thought leadership opportunity incorporates Informa Health & Nutrition’s digital, print and event portfolio to create year-round campaigns that combine collaborative, on-site educational activations with co-branded content marketing programs.
These initiatives leverage Informa’s insights and expertise for the on-site event, including curating the speakers and developing session content in partnership with Informa experts. Complementary co-branded content, including infographics, interactive articles, videos, and eGuides, is created in collaboration with our content experts. The campaign also includes a robust marketing effort that drives event awareness and attendance to the event. Show-related marketing promotions include a two-touch email campaign, social media marketing support and marketing through our print and digital publications.
Program Details
- Develop a dynamic, multi-faceted opportunity that bridges the gap between on-site education and digital content.
- Position our clients/content partners as thought leaders through Informa Health & Nutrition’s various event and media outlets.
- Offer packages that create a new entry-point to content marketing for event exhibitors/sponsors.
- Co-branded, on-site education may be a Central Stage presentation or a Breakfast or Lunch Brief.
- In order to be eligible for the collaborative on-site opportunity, the total program must be equal to or exceed $40,000.
