SupplySide Stories
This podcast series gives exemplary companies the opportunity to share what goes on behind the scenes—from digging into exciting initiatives and launches to getting an insider’s look at leading-edge science and sustainability efforts. Food & Beverage Insider’s content marketing team will conduct interviews with key thought leaders, taking a journalistic look at what’s to come at SupplySide West and Food ingredients North America—and what it means for the future of healthy supply chains.
SupplySide content marketing team will host a recorded audio conversation with your brand, exploring a relevant topic of choice.
Past Example
Trendspotting at Natural Products Expo East
Creating a diverse culture to grow the good food movement
NADI founder Nina Tickaradze discusses hip line of beverages
Program Details: Podcast
- Episode length: 15-20 minutes
- Planning session with SupplySide Stories podcast host ahead of recording date
- Podcast with description, logo recognition and speaker headshot on dedicated landing page. Landing page included on the Supply Stories program page
- Link to SupplySide Network 365 listing on podcast landing page
- Ad in one Food & Beverage Insider e-newsletter and social media promotion via a combination of Twitter and LinkedIn
- Featured links on homepage of foodbeverageinsider.com linking to podcast
- 1 dedicated email to relevant audience members
- Program marketing report provided at the end of the campaign will also include page views and podcast plays
Price: $3,000
Program Details: Q&A Videos
- SupplySide content marketing team will host a recorded video conversation with your brand, exploring a relevant topic of choice
- Episode length: 5-7 minutes
- Planning session with SupplySide Stories podcast host ahead of recording date
- Video with description, logo recognition and speaker headshot on dedicated landing page. Landing page included on the Supply Stories program page
- Ad in one Food & Beverage Insider e-newsletter and social media promotion via a combination of Twitter and LinkedIn
- Link to SupplySide Network 365 listing on video landing page
- Featured links on homepage of foodbeverageinsider.com linking to video
- Upload to SupplySide YouTube on dedicated playlist
- Inclusion in a monthly email promoting new Stories content
- Performance marketing report provided at the end of the campaign will also include page and video views
